After identifying your goals and planning the strategy for achieving them, you must be able to clearly communicate your message. In addition to articulating your concept within your advertising, presenting it at events, and further expanding upon it in your brochures, website and videos, you can gain even more pervasive exposure and credibility through expanding your presence online and in publications.

Text-based advertising and marketing in the form of short articles, press releases and reviews is often one of the most effective modes of promotion because it takes the form of the content that the audience is directly looking for, obtaining greater attention and, if written properly, trust from the reader.

Not only will this increased presence through social media, online discussions, publications, etc. bring additional attention, but when the content is optimized with targeted keywords that link back to your website, it will help attract even more potential customers to you by improving your search engine listings. Below are a few samples: